Challenge
Long sales cycles, low search volume for the developer's own name, and a legacy site that took nine seconds to load on mobile.
Idea
Rebuild around one fast, editorial site-selector experience, then let performance media do the work of finding intent, not just traffic.
Execution
A statically-generated marketing site, a paid-search and paid-social structure mapped to each development's buyer stage, and monthly reporting built around cost-per-qualified-lead rather than clicks.
Results
Page load under 1.2s on mobile, a 3.4x increase in qualified-lead form completions over the prior site, and a media structure the in-house team could run without an agency.
- Strategy — Omar Al-Farsi
- Engineering — Noor Al-Balushi
- Performance — Yara Haddad
